What is graphic design ?

What is graphic design?-graphic designer in Australia

What is graphic design ?

Graphic design (in a business sense) is the art of creating visual content to communicate information or ideas to a specific audience (clients) for the purpose of creating a visual representation for a company. It involves the use of typography, images, colours, and other design elements to create visual representations of concepts and messages. A logo is a good example, this is a visual representation of a company.

Graphic designers use their creativity and technical skills to create designs for a wide range of mediums, including print materials such as posters, brochures, business cards and packaging, as well as digital media like websites, social media graphics, and mobile applications (apps).

Graphic designers need to not only be technically capable (fluent use of the various software packages applicable to their type of design) but also have strong understand of design principles such as composition, balance and contrast. Understanding the target audience also helps enormously as it will allow an understanding of the style they like and how best to communicate it.

What are the elements of graphic design ?

To get a better idea of the elements of graphic design, it’s imperative the designer is aware of the basic principles. Graphic design elements can be used both in conjunction with one another, but also in contrast to create a more vibrant and striking design.

These graphic design building blocks can be:

  • Colour
  • Shape
  • Form
  • Line
  • Size
  • Texture
  • Space

Graphic designers stick to the principles of design, which are the very guidelines to create effective and striking designs for their clients. The use of these guidelines, helps to create balanced and symmetrical designs which are pleasing to the eye. 

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