FAQs resources


Brochure Design Questions

A brochure is an informative document published by companies to inform their clients and prospective clients of their products and services. Brochures come in a wide range of formats, typically A4 or A3 in format with various combinations of folds. Brochures inform clients of not only the benefits of their products and services, but also include things like testimonials from other clients, success stories, case studies and other items which a potential client may find of interest.

Effective brochure design allows a company to condense a lot of valuable information into a small area and deliver it directly to the decision makers. Brochures never sleep, so are potentially always showcasing your brand and being passed around. Brochures convey more detail than other printed methods such as adverts, flyers or business cards.

The exact content of the brochure will differ from business to business, however there are key elements we would recommend all company’s include in their brochure design.

  • Informative & Relevant Headings
  • Key Point Subheadings
  • Well written body copy
  • A clear call to action (what exactly do you want the customer to do once they have read your brochure)
  • Company Contact details
  • A good reason to hang on to your brochure (eg : pass it on to other potentially interested parties)

Brochures are typically printed in A3 size folded down to A4. They also commonly come in A5, and even DL (A4 folded twice to give you a 3 panel DL document). The more you veer away from these sizes, typically the more you will pay in print costs, as the above are standard.


Square brochures are becoming increasingly popular as these transfer well over to screens, which virtually all brochures need to suit now.

In short. Yes, definitely. You are about to present your company to prospective clients, you need to ensure your brand looks it’s absolute best. If you present something unprofessional looking it will directly reflect on your brand. If you hand over something poorly designed, littered with spelling & grammatical errors, using low resolution pixelated imagery you took off the web and perhaps even printed on flimsy cheap paper, the client is going to take one look at it and be put off.

Now if you present a quality professionally designed brochure with striking graphics, eye catching high resolution images, well planned out and too the point text and all put together in a glossy, slickly produced printed brochure…..well, which would you be more impressed by.

Animated Explainers Questions

An animated explainer is typically a short, to the point animation used to describe a company’s products or services. They are often used to quickly and concisely explain new products to market, complex products or services or how a product or service can benefit potential clients.

Animated explainer videos are also used to explain how things work, for example a diabetic pen which is new to market might require an animation or two to explain to users how it works and when best to use it.

To give you an idea, a typical 60 second animation usually takes around 3-4 weeks to complete. The larger the animation, the longer the completion time. Knowing what you want your animation to convey from the start will help a lot in terms of number of revisions needed, and therefore time to complete.

Good question, ok so here are the steps simplified :

  • You provide us with an overview of your product / service and the message you want to convey to the public
  • We write a script around this and proof back, there are usually a few revisions before this is signed off
  • With the signed off script we can begin storyboarding your animation
  • The storyboard is proofed over, making sure you are happy with where each audio segment will sit with each animation frame
  • While all of this is going on, the voiceover artist records a professional recording of your script (in the accent / language of your choosing)
  • We then animate your project, adding audio and visual together to create your new animated explainer.
  • After a proof or two, a tweak here and there, the final product is delivered to you all ready to go on your site, or favorite video or social channel.

We always recommend around the 60 second mark to customers. Too much longer than that and people being to drift off. Folks have really short attention spans these days, so you need to deliver your message, blam, and get outta there before they load up the next cat video on YouTube.

Around the minute mark gives the viewer enough time to understand the concept you are trying to convey, but also enough time for you to say what you need, and get your call to action and branding in at the end.

There’s loads of places you can put your animated explainer video once we’re done. Here are just a few suggestions :

On your website- by stopping to watch a video on your website, the amount of time the viewer is on your site greatly increases. This makes Google think you have something worth hanging around to see and bumps you up the rankings accordingly. It also greatly helps towards conversions rates if you add in a good call to action.

Social Media – Uploading your video to the many social media channels means not only a whole bunch of people could see it, but they can share it around and increase its circulation. You will also hit more potential customers, and best of all, all that circulation is free.

Video Sharing Sites – YouTube and Vimeo are the big one’s here, but there are others too. The great thing about these is that you can pop your video up on them, add some keywords and just leave them there. They will sit there bringing in traffic in perpetuity. Also, YouTube is the 2nd largest search engine in the world, so it will benefit your site ranking too if you add a link back.

Email / Newsletters – by popping your site up on the video sharing sites, you can include the link in mailouts to clients easily. This allows targeted messaging right to the people who are current or potential customers.

Logo Design Questions

In general, logo design from start to finish is typically completed in about 2 weeks. That includes the initial brief, us working away on the first draft of ideas, proofing those over, making any revisions necessary (sometimes this step is repeated again) and upon sign-off, creating the final files. 2 working weeks is a good timeframe to go by.

We could ask you a whole bunch of questions, but really the most important one’s are what type of look do you like, what do you want your logo to say (including any slogan you may want) and examples of designs you like. Images cut through all the marketing jargon and give us actual references we can use to get a feel for the styles you like, this is far more helpful in getting an idea of your style, than say a description like ‘I want a modern logo’ – what you think of as modern might differ from the next person. An image cuts through all that stuff.

Typically we will come up with around 4 initial designs for your new logo. Once you pick the one that matches your brief best, we then offer unlimited revisions to that design until you are 100% happy. If you change the brief, then essentially that is like creating a new design, so there are charges there, otherwise changes are free.

Yes, we often have clients come to us with their existing logo and request that it be updated. This usually means that we hang on to the overall look and feel, but might update perhaps the font, layout or freshen up the icon. It still needs to be recognizable as the original brand, but with a fresh new lick of paint.  

Once you are happy to sign off, we then go off and create the final files for your new logo. In this new logopack you will find all of the various file types you need for print (ai, eps, pdf) and everything you need for displaying your logo on screen (jpeg, png, bmp). As print requires a much higher resolution than onscreen, we make sure you are covered for every situation. All of our logos are what’s called vector, which basically means you can blow them up to any size, or shrink them right down and the quality remains 100% perfect, no pixelating or looking crap.

Graphic Design Questions

Graphic design is a creative discipline that combines visual elements and communication techniques to convey messages and ideas. It encompasses various mediums such as print, digital, and multimedia, and plays a vital role in branding, marketing, and artistic expression for businesses all over the world. Graphic designers employ a range of skills and tools to create visually compelling designs, including typography, colour theory, layout composition, and image manipulation. They craft logos, brochures, annual reports, advertisements, and other visual materials to engage and captivate audiences and potential customers. Moreover, graphic design involves understanding client needs, conducting research, coming up with ideas and shaping and tweaking those ideas into exactly what the client needs in order to reach, and impress would be clients.

Graphic design is utilized across a wide array of industries and platforms. It finds application in print media, such as magazines, newspapers, and books, where it enhances readability and visual appeal. In advertising, graphic design creates eye-catching campaigns for billboards, posters, and online ads. It plays a crucial role in web design, ensuring intuitive user interfaces and captivating user experiences. Graphic design is also essential in creating brand identities (including logos), packaging, and product designs that distinguish companies and products in the market. Additionally, it is employed in the entertainment industry for movie posters, album covers, and video game graphics, enriching the visual storytelling experience.

Graphic design can provide numerous benefits to your company. First and foremost, it helps establish a strong and memorable brand identity that differentiates your business from competitors. A well-designed logo, website, and marketing materials create a professional and cohesive image that builds trust and credibility with customers. Additionally, visually appealing designs attract attention and engage audiences, increasing the chances of capturing their interest and driving sales. Effective graphic design also communicates complex information and ideas in a clear and visually compelling manner, enhancing communication both internally and externally. By investing in quality graphic design, your company can effectively convey its message, boost brand recognition, and ultimately, achieve business growth and success.

Choosing the right graphic designer is crucial for achieving the desired results. Firstly, consider their portfolio to assess their style, creativity, and versatility. Look for relevant experience and a diverse range of projects. Communication skills are vital, as a good designer should listen attentively, understand your needs, and offer valuable insights. Collaborative abilities are equally important, as working together smoothly ensures a successful outcome. Check for proficiency in industry-standard software and tools. Reliable and professional designers meet deadlines, provide clear pricing, and offer transparent terms of service. Lastly, client testimonials and reviews can give you insight into their reputation and the satisfaction of previous clients.

The cost of graphic design services can vary depending on several factors. Factors such as the complexity of the project, the level of expertise required, the size of the design agency or freelancer, and the geographical location can all influence the pricing. Generally, professional graphic design services are an investment that can yield significant returns. While there may be upfront costs, the value of a well-executed design in terms of brand recognition, customer engagement, and increased sales can outweigh the initial expenses. It’s important to consider the long-term benefits and the impact that high-quality design can have on your company’s image and success. Don’t be a penny pincher, invest in your company with quality graphic design and your customers will thank you for it.

Annual Report Design Questions

An annual report is a comprehensive document that provides a detailed overview of a company’s financial performance, accomplishments, and future prospects over a specific period, typically a fiscal year. It serves as a communication tool between the company and its shareholders, stakeholders (and the general public). Annual reports typically include financial statements, such as income statements, balance sheets, and cash flow statements, along with accompanying notes and disclosures. They also feature management discussions and analysis, highlighting key business activities, strategies, and challenges faced during the reporting period. Additionally, annual reports often showcase corporate governance practices, sustainability initiatives, and other relevant information to provide a holistic view of the company’s operations and performance. All publicly traded companies are required to publish certain financial data annually.

Writing content for an annual report requires a strategic approach to effectively communicate the company’s performance and achievements. Start by outlining the key messages and objectives you want to convey. Provide a clear and concise summary of the company’s financial results, highlighting significant milestones and achievements. Use a balance of quantitative data and qualitative narratives to engage readers. Incorporate visuals, such as charts, graphs (and infographics), to make complex information more digestible. Include a section on the company’s strategic initiatives, addressing challenges and outlining future plans. It is crucial to maintain a professional tone and adhere to any regulatory requirements. Finally, proofread and edit the content for accuracy and clarity before finalizing the report.

An annual report should include essential information to provide a comprehensive overview of a company’s performance and operations. It typically consists of financial statements, including income statements, balance sheets, and cash flow statements, accompanied by relevant notes and disclosures. The report should highlight key achievements, milestones, and challenges faced during the reporting period. It should also include management discussions and analysis, outlining the company’s strategies, market position, and future prospects. Additionally, incorporating sections on corporate governance practices, sustainability initiatives, and risk management can enhance transparency and stakeholder engagement. Visual elements like charts, graphs, and infographics can aid in presenting data in a clear and visually appealing manner.

The standard sizes for printing an annual report can vary depending on the design preferences and printing capabilities. However, A4 portrait is by far the most common. Landscape orientations such as A4 landscape are also commonly used. These sizes are suitable for both digital and print distribution. It’s important to consider the readability and portability of the final report when selecting a size. Working closely with Pixelo Design and a quality printer can ensure that the chosen size aligns with the content and design elements of the annual report.

There are several types of annual report available, depending on your needs, these include :

  • Annual report
  • Performance appraisal report
  • Bound report
  • Informal report
  • Audit report
  • Census report
  • Book report
  • Experience report
  • Analyst presentation
  • Credit bureau report
  • Demographic report
  • First Information Report
  • Progress report
  • Expense report
  • White papers
  • Technical report
  • Scientific report
  • Inspection report
  • Retail report

Exhibition Display Stand Graphics Questions

Exhibition display stand graphics refer to the visual elements used to enhance the appeal and communicate information effectively within exhibition booths or stands (basically getting your booth noticed in the crowd). These graphics play a vital role in attracting and engaging visitors, conveying brand messages, and showcasing products or services. Display stand graphics typically include images, text, logos, and other design elements carefully arranged to create a cohesive and visually striking presentation (keeping your look and feel ‘on brand’). They are often printed on various materials such as vinyl, fabric, or rigid boards and can be affixed to walls, banners, backdrops, or standalone structures. These graphics serve as powerful marketing tools, captivating audiences and leaving a lasting impression in the competitive exhibition environment.

Exhibition display stand graphics offer a myriad of benefits for businesses seeking to showcase their products or services effectively. Firstly, they provide a visually captivating and attention-grabbing medium, instantly drawing attendees towards the booth. These graphics serve as powerful branding tools, allowing companies to reinforce their brand identity and create a lasting impression. With strategic design and messaging, display stand graphics can communicate key information, promoting product features and benefits. Moreover, they enhance professionalism and credibility, demonstrating a company’s commitment to quality. Display stand graphics also facilitate easy navigation and information dissemination, guiding visitors and enabling efficient communication. Overall, these graphics maximize visibility, engagement, and memorability, leading to increased foot traffic, customer interest, and potential business opportunities.

Yes, typically clients will disassemble their exhibition stands and use them at multiple events, or even have them on display at their office. The choice is totally up to you. Many frames can be covered with new designs, so when you want to update it, you just pay for the new print (and not the whole new frame too).

A good exhibition stand possesses several key qualities that make it stand out in a crowded event. Firstly, it captures attention with eye-catching design and visual appeal. It should reflect the brand’s identity while being unique and memorable. Secondly, a good stand offers clear messaging, effectively conveying the company’s products or services. It communicates the brand’s value proposition and engages visitors through compelling content. Additionally, a well-designed stand provides an inviting and comfortable space for interaction, encouraging attendees to explore and engage. It incorporates interactive elements, technology, and product displays to create an immersive experience. Lastly, a good exhibition stand generates measurable results, achieving the desired goals and objectives, such as lead generation, brand awareness, and customer conversion.

Absolutely, floor graphics are a very clever way to add additional branding to your exhibition stand, and something most of your competitors will not think to do. 

Exhibition stand floor graphics play a crucial role in creating an immersive and visually captivating experience for attendees. These graphics transform the booth’s floor into an engaging space that reinforces the brand’s message and captures attention (most of your competitors will just have the Palin old flooring that the event comes with).They can be used to guide visitors through the booth, leading them to key areas or products. Floor graphics also offer opportunities for creative storytelling, showcasing product features or brand values. Moreover, they help in creating a cohesive and branded environment, enhancing the overall aesthetic appeal of the exhibition stand. With their eye-catching designs and strategic placement, floor graphics contribute to increased foot traffic, improved brand visibility, and a memorable exhibition experience.

3D Renders Questions

What we need from you in order to get started is –

CADs or .DWGs files. We may also be able to accept .RVT Revit, .SKP Sketch-up, .FBX, .3DS, or .OBJ files.

It would also be super useful to supply any landscaping plans, survey, site plan and even list of materials to be used. We can then get a really good feel for the project you intend to build. Any references to similar builds are also really helpful or 3D renders you’ve seen and really like the look of. Basically the more reference materials the better. 

3D property renders have diverse applications across various industries. In real estate, they are used to create stunning visualizations of properties, helping potential buyers or tenants envision the space before it’s built. These renders are also employed in architectural and interior design, allowing professionals to present their concepts and designs to clients. In construction, 3D renders aid in project planning and visualization, enabling stakeholders to assess the feasibility and aesthetics of a building. Moreover, 3D property renders are utilized in marketing and advertising campaigns to showcase properties in brochures, websites, and virtual tours. They are an effective tool for creating immersive experiences, making presentations, and attracting investors or buyers.

Absolutely we can. 3D product renders are invaluable tools for showcasing products in a visually stunning and realistic manner. These renders bring products to life through detailed and accurate 3D models, allowing businesses like yours to effectively market their offerings. Product renders enable customization, as different color options, materials, and finishes can be showcased without the need for physical prototypes. They provide flexibility in showcasing products from various angles and perspectives, highlighting key features and details. Moreover, 3D product renders are often used in e-commerce, catalogs, and marketing materials, providing an immersive and interactive experience for customers. They aid in decision-making, building brand credibility, and generating interest and sales by presenting products in their best light.

Absolutely. Let us know upfront if you intend to print really big and we can make sure we render out at the largest size. Our clients often use the renders for uses like site hoarding, billboards and exhibition stands, so printing big is no problem. 

We create 3D renders for  property developers, real estate agents, custom home builders, architects, property owners who might want to see what a new extension or renovation might look, advertising agencies and clients who need models of a new product to market. 

We also create visuals for e-commerce products, where creating multiple variations of the same product (eg: red version, blue version etc) is much cheaper to do by 3D than with a professional photographer. 

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