7 Steps to creating a brand positioning strategy
Creating a strong brand positioning strategy is crucial for building a successful brand. Here are seven steps we at Pixelo think will help you develop an effective brand positioning strategy:
Define your target audience: The first step in creating a brand positioning strategy is to identify your target audience. Who are you trying to reach? What are their needs, preferences, and pain points? By understanding your target audience, you can create a brand message that resonates with them.
Conduct market research: Once you’ve defined your target audience, you’ll need to conduct market research to gain a better understanding of your competition, market trends, and consumer behavior. This information will help you identify opportunities and gaps in the market that your brand can address (and dominate).
Develop a unique value proposition: Your unique value proposition (UVP) is what sets your brand apart from the competition. It’s a statement that communicates the unique benefits of your product or service to your target audience. Your UVP should be clear, concise, and focused on the needs of your target audience. For example, our UVP at Pixelo design is provide world class graphic design services at an affordable price to our clients.
Create a brand personality: A brand personality is the set of human characteristics that your brand embodies. It’s how your brand communicates with your target audience and how your audience perceives your brand. Your brand personality should be aligned with your UVP and resonate with your target audience. It’s important to maintain this, and ensure that every piece of material you put out further emphasises this message.
Develop a brand message: Your brand message is the overarching message that you want to communicate to your target audience. It should be clear, concise, and focused on the benefits of your product or service. Your brand message should be consistent across all marketing channels.
Choose marketing channels: Once you’ve developed your brand message, you’ll need to choose the marketing channels that you’ll use to reach your target audience. This could include social media, email marketing, content marketing, and more.
Monitor and adjust: Finally, it’s important to monitor the effectiveness of your brand positioning strategy and make adjustments as needed. You should regularly review your brand messaging, UVP, and marketing channels to ensure that they are aligned with your target audience’s needs and preferences.
By following these seven steps, you can develop a strong brand positioning strategy that will help you build a successful brand.
Once you have a better idea of how you want your brand perceived, get in touch with Pixelo Design and let us look after the visual side of things.