How explainer videos help businesses?
Explainer videos can be a powerful tool for businesses in several ways:
- They can help to simplify complex ideas. Explainer videos can help businesses simplify complex ideas, products or services in a way that is easy for viewers to understand. This can help increase engagement with potential customers and boost conversion rates. This is especially helpful if it’s a new product to market that the public may not have encountered before.
- Increase brand awareness: Explainer videos can help businesses increase brand awareness and introduce their products or services to a wider audience. By using clear, concise messaging and visual storytelling, businesses can quickly communicate the unique value proposition of their products or services. In an age where people have incredible short attention spans, animated explainers can quickly and effectively convey your marketing goals to would be clients.
- Boost SEO: Explainer videos can help businesses boost their search engine optimization (SEO) efforts by increasing the amount of time viewers spend on their website. Search engines like Google consider this “dwell time” as an indicator of website quality and relevance, which can help improve search rankings.
- Enhance social media engagement: Explainer videos can be shared on social media platforms to enhance engagement with followers and potential customers. Video content is more likely to be shared and liked on social media, increasing brand exposure and driving traffic to the business’s website.
- Increase conversion rates: Explainer videos can help businesses increase their conversion rates by engaging potential customers and encouraging them to take action, such as making a purchase, filling out a form, or subscribing to a newsletter. By providing clear information and demonstrating the value of their products or services, businesses can increase the likelihood of conversion.
Overall, explainer videos can be an effective way for businesses to communicate their message and achieve their marketing goals.